The Sales Conversion Rate metric measures the effectiveness of your sales team at converting leads into new customers. It’s an important metric for aligning your sales and marketing team as both teams will use this metric to determine the quality of leads.
The process for generating leads is the responsibility of marketing, and that team will engage in lead generation activities. For example, a marketing team will organize and execute a conference sponsorship (often in coordination with sales) to generate sales-ready prospects. Once marketing qualifies those leads, it’s the responsibility of sales to convert those leads into paying customers.
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